I HATE LUV STORYS

Genre: Romantic Comedy
Director: Punit Malhotra
Producer: Karan Johar, Hiroo Johar, Ronnie Screwvala
Cast: Imran Khan, Sonam Kapoor, Sameer Dattani, Kavin Dave
Music Director: Vishal- Shekhar
Release Date: 02 Jul 2010

'I Hate Luv Storys' is the maxim Jay (Imran Khan) lives by, who prefers calling himself J (like what Hrithik did recently in Kites ) works as an assistant to filmmaker Veer (Sameer Soni), a spin off on Bhansali, whose movies seem to be copy-cut-paste of all possible love stories of Bollywood coming from the Johar-Chopra kin. Simran (Sonam Kapoor), a fogey love fawn joins as an art director/production designer on Veer’s film and Jai is asked to assist her.
Simran loves luv storys; So much so that even her life has begun to resemble one. With her ideal job and the perfect boyfriend, Raj, she lives a blissful, dreamy life
Imran Khan’s Jai who doesn’t believe in love is a direct liftoff of Aamir Khan’s Akash from Dil Chahta Hai. That I Hate LUV Storys admits taking moderate reference from Dil Chahta Hai at its very start, doesn’t give this film a stamp of approval. More importantly because it is a supposed parody on the formula of soft romance flicks but sadly ends up resorting to all those clichés in its narrative.
Although being engaged to childhood sweetheart Raj (Sammir Dattani), Simran proposes Jai. But Jai who never saw Simran from that point of view prefers being just friends. As the love story almost turns into a long-forgotten film starring Vivek Oberoi and Aishwarya Rai, the conventional romance makes you moan Kyun, Ho Gaya Naa? Now it’s the guy’s turn to spend sleepless nights and sing solitary songs until he starts believing in love.
A considerable portion in the second half of I Hate LUV Storys is shot in New Zealand. A considerable portion in the second half of Dil Chahta Hai was shot in Australia. And as far (or close) is New Zealand from Australia on the global map, so is the core plot of I Hate LUV Storys from the entire Aamir Khan-Preity Zinta romance track in Dil Chahta Hai.
The performances at best can be termed earnest. At no point do Imran Khan and Sonam Kapoor disappoint but at no point do they make an impression beyond expectation. Imran Khan continues to exert his distinct lip movements while speaking but you get used to it in due course. Sonam brings a refreshing appeal to her sugar-sweet character. Kavin Dave as Jai’s colleague-cum-companion has impeccable comic timing and is hilarious with his straight-faced expressions.
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